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The uniqueness of the Meyers signature lies in the vibrant and dynamic connection it establishes between watchmaking and Haute Joaillerie. Chronographs and round ladies’watches, beating to the rhythm of mechanical or quartz movements—all the collections meet the stringent demands of traditional Swiss horology. For the exteriors, Meyers adorns its timepieces with precious stones that dance and follow the undulating movements of the woman wearing them. Patented by Meyers, the system of interchangeable bezels fringed with diamonds, sapphires, emeralds, South Sea pearls or other precious gems transforms Meyers timepieces into genuine Haute Joaillerie creations.
To win a woman’s heart, never stop surprising her. By implementing this motto, Meyers has won over a female clientele that has found in these jewelry watches timepieces specifically dedicated to them. The exquisitely balanced horological creations by Meyers play on several registers while subtly associating them with the supreme artistry of Haute Joaillerie.
They appeal to the eye and caress the wrist of the woman who will make them her favorite piece of jewelry. Women immediately gravitate toward the colorful lines and smooth movements of the cascading pendant stones that sway in step with each gesture.
Instantly adopted
The presentation of the LadyDiamond collection in 2001 had an explosive affect on the watchmaking world. The originality of this watch quickly appealed to consumers and its fame spread like wildfire, conquering the most fashionable circles of trendsetters constantly in search of the most innovative prestige products. Meyers watches soon became must-have possessions, selling like hotcakes in the major capitals that drive fashions the world over.
Stars wear Meyers
As soon as they made their appearance in prestigious points of sale on the international markets, Meyers watches won the hearts of stars. Madonna adores this original and playful jewelry watch that she wears both on the town and at trendy events. It was also love at first sight for Mouna Ayoub in 2003 when she discovered the precious Meyers timepieces, to the extent that she agreed to cooperate in designing and creating a line within the elegant LadyDiamond collection that was named after her.
Internationally recognized
The originality of its creations has enabled the brand to gain rapid international success, thus proving that horological know-how combined with the playful nature of Meyers timepieces immediately meet the demands of a cosmopolitan, fashionable, urban clientele. The quest for good taste and interest in exclusive products goes well beyond national borders.
In order to meet steadily growing demands, Meyers currently has a broad distribution network in many countries, consisting of carefully selected points of sale that are authorized retailers for Meyers watches.
Meyers has its own affiliate distribution company for the American continent. In addition to a very strong presence in the trend-setting United States, Meyers is also extremely popular in Central and South America, and in the Caribbean.
The Middle East also displays a penchant for the Meyers collection, and the Swiss watchmaker is present in almost all markets in the region, including the United Arab Emirates, Lebanon and Saudi Arabia.
Not to be outdone on its home turf, Meyers has also established a highly effective distribution network in Europe. In addition to Switzerland, Meyers has conquered the French, Spain, Portugal and Italian, Russian and Ukrainian markets.
In Asia, Meyers continues to make its breakthrough in Hong Kong, China and Taiwan.
LadyBeach – Sport Elégance
The Sport Elégance collection is designed for daily wear, which may be combined with the extravagance of watch jewellery. Elegant time measurement combines with high quality and the uniqueness inherent to Meyers Watches.
FlyRacer – Sport Elégance
The Sport Elégance collection is designed for daily wear. Elegant time measurement combines with high quality and the uniqueness inherent to Meyers watches. All dials are decorated by hand and display some high-tech features such as carbon fiber, moon phases, large date, annual calendar or regulator. The models in the FlyRacer collection are equipped with Swiss ETA quartz movements or, in limited series, with mechanical self-winding Dubois-Dépraz
movements built on an ETA 2892 or Valjoux base caliber.
CHRONOLOGY
2001 After exercising his talents in various prestigious companies and developing several watchmaking concepts, Jean-Christophe Niarquin takes the helm as President of Meyers. Success comes swiftly thanks to a new watch concept. Under the impetus of this fervent enthusiast of innovation with his finger constantly on the pulse of market trends and development, Meyers registered an international patent for interchangeable bezels and created its first
collection that has been constantly enriched ever since, LadyDiamond.
2003 The Meyers adventure takes a new turn when Jean-Christophe Niarquin creates the Samba watch, a model also fitted with an interchangeable bezel but revolutionary in that it is the first to offer jewel movement outside the watch as well as inside. Other models are released in the LadyBeach and FlyRacer collections, the latter being the first
men’s watch from Meyers.
2005 Launch of the Meyers jewellery collections.
2006 is set to bring other surprising innovations in ways of wearing time. The current upward trend is regularly confirmed by Meyers’ steady 300-percent annual growth.
